Use a controlled follow-up to eligible non-openers.
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Resend to People Who Did Not Engage
A resend can target eligible recipients who did not register the selected engagement. It should offer a useful second chance, not repeat messages indefinitely.
Where to find it: a sent campaign report
What to do
Open the original campaign report.
Choose the resend option and review who qualifies.
Adjust the subject, timing, or message so the follow-up is meaningful.
Schedule the resend and review it in the Scheduled queue.
Good to know
Privacy-protected opens are imperfect, so some people may have read the original.
Suppression, unsubscribe, bounce, and complaint rules still apply.
